Are you looking for a new business opportunity? Passionate about pole, lyra or silks? Experience a flexible lifestyle and become part of a rewarding industry that changes lives, as a Pole or Aerial Divas Franchisee! 

With 6 Pole Divas franchises (3 of them including Aerial Divas) and 1 company owned Pole & Aerial Divas studio, we are proud of our tried and tested business model and its success across Australia. Pole & Aerial Divas franchises are available now and we are looking for motivated, inspired women to help lead Divas into the future. Please note that Pole & Aerial Divas are separate franchises.

Pole Divas Franchising Pty Ltd is a Member of the Franchise Council of Australia.

As a franchisee here is what you get: 

  • Fully choreographed and specifically designed pole dancing courses, lyra and silks courses, casual classes, and workshops 
  • A highly recognized brand in pole dancing and fitness in Australia, with national & international exposure
  • Bespoke studio designs that rival any other pole or aerials school anywhere in the world
  • Become part of a group of existing studios that are already operating at capacity
  • Extensive induction & training programs
  • Ongoing professional, technical, and dance support
  • Use of our extensive and thorough training program for new and existing instructors, ensuring you provide the best quality classes consistent across the network.
  • Access to branded merchandise and excellent buying power with suppliers for other pole/aerial fitness gear
  • Exposure on our website, in eNewsletters and in constant news and events updates
  • Exposure on our highly visited social media pages with a reach of over 200,000 fans
  • Function packages designed to cater for any kind of special event, both in and out of our studios
  • By far the most fun & sexy female-only franchise in Australia

Anyone looking to join the Pole & Aerial Divas Franchise team should possess:

  • A passion for pole dancing, silks or lyra
  • Determination to own and operate your own franchise 
  • Prior dance/fitness history
  • A commitment for a minimum of 5 years 
  • Previous business skills (preferred but not essential) 
  • Sales, people and leadership skills
  • Access to finance
  • We also take into account your lifestyle, hobbies & interests, employment history, dance/fitness history and your health and fitness values. Please note that we will background check your financial history and your employment history.


Kennetta Hutchens is the founder and franchisor of Pole & Aerial Divas; one of the most internationally recognised and respected names in the pole dance industry. After the success of her first studio opening in 2004, Kennetta channelled her drive and focus into creating a franchise model which encompasses all aspects of commercial success and professionalism. The result has been the creation of six successful franchises and one company studio under the iconic brand that is Pole & Aerial Divas.

In 2011, Kennetta once again pioneered a new fitness revolution, with the launch of Aerial Divas; the world's first dedicated aerial lyra and silks studio. Today, four Pole Divas locations boast beautiful Aerial Divas studios where each student has their very own apparatus in both lyra and silks; which had not previously been offered in the aerial industry.

Kennetta is very involved in the day to day running of the business, both in head office running the franchise group, as well as at a studio level owning the Richmond location herself.  She maintains an excellent relationship with all studio owners and managers, and is always on hand to offer support. She works hard to maintain Pole & Aerial Divas success by adapting and changing products and services, systems and marketing initiatives as the industry grows.

Her commitment to the continual development of the industry through support, passion and business knowledge is renowned and has proven Kennetta a pioneer and leader in the Pole Dancing industry. She regularly speaks at industry events, and in 2016 was announced as the #1 Most Influential Pole Business Owner by the Australian Pole Dancers Magazine, and in 2022 was the very first inductee to the Australian Pole Dance Industry Hall of Fame.


“I started back at Pole Divas in 2005 and instantly knew I needed to be involved in this phenomenon in a bigger way! I was already working in the fitness industry so it didn’t take long for me to speak to Kennetta and by 2006 Pole Divas Mornington was born and in 2015 I took the plunge to open Aerial Divas.

The whole process of opening the franchise was smooth and fast to say the least. Kennetta worked closely with me to help get Pole Divas Mornington off the ground and her passion for the brand gives you confidence to know you will never be alone. It's always about Pole Divas as a team and we succeed as a team.”

Davina Currie, Pole & Aerial Divas Mornington Owner & Franchisee since 2006

"I started pole dancing at the Prahran studio in 2005 and began teaching there in 2007. After seeing the incredible effects pole dancing had on my students’ confidence and self-esteem I realised Pole Divas didn’t just offer fitness classes, but an opportunity for women to grow and express themselves in a caring, supportive environment.

I wanted to provide this experience for women in the western suburbs and there was no doubt that Pole Divas was the way to do it. I loved the structure and vibe of the classes and wanted to remain part of what I believe is Australia’s leading brand in pole fitness. I can confidently say it was the best decision I ever made!"

Tania Fletcher, Pole Divas Moonee Ponds Owner & Franchisee since 2009 

“From my very first beginners course, I knew I wanted to own a Pole Divas studio. I was so inspired that such young women could own such professional, beautiful, and friendly studios. I was keen to do the same. 

As time went on, my passion only developed further. I loved everything about Pole Divas; the people, the curriculum and the positive benefits it had on my physical and mental health. 

In January 2016, Pole Divas Caroline Springs opened, and it is my favourite place in the world! I feel so lucky to spend my days and nights helping women achieve their fitness goals, whilst watching them gain confidence in themselves and their bodies.”

Kristy Lee, Pole Divas Caroline Springs Owner & Franchisee since September 2015

“I started Pole Dancing in 2014, and became a Desk Diva in 2015. I loved watching students walk through the door and find confidence and strength whilst being supported by the incredible Pole Divas community.

In 2017 I was given the opportunity to purchase an existing franchise, Pole Divas Prahran. Being familiar with the brand and its reputation, it was incredible opportunity. The amount of support Head Office provides on a daily basis is fantastic. The other owners were welcoming and friendly! I get to go to my studio everyday knowing that I get to be involved in one of the most well-known Australian Pole Dancing brands all while running my own business.”

Seren Murrell, Pole Divas Prahran Owner & Franchisee since 2017 





"We both started pole dancing in 2011, and it has changed our lives in the best way possible. What we love most about Pole Divas is the loving, friendly community of women who all share the same passion for pole dance. We grew from students, into instructors, and now could not be happier to be a part of this incredible team of business women, and to be given the opportunity to own our very own Pole Divas franchise.

Having the support of not only Kennetta, but the entire team of franchisee’s makes the whole process so much smoother. After years of dreaming about owning our own studio, we are thrilled to be bringing Pole Divas to the northern suburbs."

Lauren Magner and Frances Imbriano, Pole Divas Reservoir Owners & Franchisee since 2018



“I started my journey with Aerial Divas at the Richmond studio in 2013. Even from my very first class I knew I had stumbled onto something magical. Having already had 20+ years performance experience in predominantly female focused arts, I was in awe of the friendly, empowering female space that Divas was and the community that surrounded it.  

In 2015 I became an Aerial Instructor and loved helping students build not just their fitness, but also their confidence, strength and overall well-being both mentally and physically. I knew that I wanted to provide and share that experience with as many women as possible and had no doubt in my mind that bringing a Divas out East was the way to do that. And so in June 2022, Pole & Aerial Divas Ringwood was born. 

I feel so lucky to have been able to turn my passion into my very own business and being a part of an incredibly supportive network of business women with Kennetta at its forefront is the icing on the cake. Their willingness to share their years of experience has ensured I can confidently say I made the right choice with Pole & Aerial Divas and with Kennetta and Head offices continued support, I just know my business and the brand as a whole will go from strength to strength.”  

Mel Lim-How, Pole & Aerial Divas Ringwood Owner & Franchisee since 2021 


Interested in learning more about franchise opportunities? Email Kennetta at